Services
Rigorous thinking. Precise execution.
I work across the full creative spectrum — from the strategic foundations that give a brand its reason to exist, through to the visual systems, campaigns, and executions that bring it to life.
Every engagement is different, but the approach is always the same: understand the problem deeply, then solve it with precision and craft. I work with a small number of clients at any one time, which means every project gets the attention it deserves.
Brand Strategy
The thinking that underpins everything else. I work with founders and leadership teams to define what a brand stands for, who it speaks to, and how it positions itself in a competitive landscape.
Includes
- Brand positioning & architecture
- Naming & tagline development
- Audience definition & personas
- Competitive landscape analysis
- Messaging hierarchy & voice
- Brand narrative & story
Ideal for
Founders building from scratch, or established organisations facing a strategic inflection point — new market, new product, new leadership.
Visual Identity
The visual language that makes a brand immediately recognisable and enduringly relevant. I design identity systems built to work at every scale — from a business card to a billboard.
Includes
- Logo system & mark design
- Typography selection & hierarchy
- Colour palette & usage system
- Grid & layout principles
- Iconography & illustration direction
- Brand guidelines documentation
Ideal for
Organisations that need a complete visual identity, or those with an existing identity that has outgrown itself.
Creative Direction
Leading the creative vision across all touchpoints — from the brief through to final execution. I work as a senior creative partner, bringing consistency and rigour to complex, multi-channel projects.
Includes
- Creative brief development
- Cross-channel creative strategy
- Team & agency direction
- Creative review & quality control
- Campaign concept development
- Ongoing creative leadership
Ideal for
Organisations with in-house teams or agency relationships that need senior creative oversight and a consistent point of view.
Campaign Management
End-to-end campaign development — from the strategic idea through to production and delivery. I manage the full process across print, digital, and environmental, keeping creative quality high and timelines intact.
Includes
- Campaign concept & strategy
- Production oversight & management
- Channel strategy & planning
- Supplier & vendor management
- Print, digital & OOH delivery
- Post-campaign review
Ideal for
Brands launching a new product, entering a new market, or running a major campaign without the internal resource to manage it.
Design Systems
Scalable, documented systems that allow brands to grow without losing coherence. Built for teams, agencies, and in-house use — with the rigour of a design engineer and the sensibility of a creative director.
Includes
- Component library design
- Design token architecture
- Usage rules & documentation
- Digital & print system design
- Team onboarding & training
- System governance framework
Ideal for
Growing organisations with multiple teams, channels, or markets that need a single source of creative truth.
Art Direction
Photography, film, and content direction that translates brand strategy into imagery with genuine visual authority. I brief, direct, and oversee shoots from concept through to final delivery.
Includes
- Photography & film brief development
- Shoot concept & moodboarding
- On-set creative direction
- Talent & location direction
- Post-production art direction
- Content library curation
Ideal for
Brands that need a cohesive visual world — not just individual assets — and want every image to feel intentional.
How we work together
Project
A defined scope, timeline, and outcome. Best for identity projects, campaigns, and strategy engagements with a clear brief.
Retainer
Ongoing creative direction and strategic support on a monthly basis. Best for organisations that need consistent senior creative input without a full-time hire.
Advisory
Strategic counsel and creative review on a lighter-touch basis. Best for founders and leadership teams who want a trusted outside perspective.